Jameson Global Campaign
Widen the Circle
Celebrating kindred spirits.
Campaign Strategy | Creative Development | Market Rollout
The Challenge
Drive awareness and consideration of Jameson with the brand’s target demographic leading up to St.Patrick’s Day.
The Work
Development of the Widen the Circle platform, launch film ‘Spark’ featuring Aisling Bea, key visuals for ATL & BTL and supporting social assets.
The Role I Played
Working as the Creative Content Manager for the brand’s UK, Ireland and Australia markets I helped develop the required assets to launch the new global campaign in market. This involved working with the global team and agencies to ensure local insight was taken into account, as well as developing local content strategies through to feeding into the creative process and overseeing the key visual shoot.
The Impact
Campaign live in Feb and March 22.
“Warren is a strategic thinker and branding expert. He’s creative and strong in culture and hugely passionate about marketing, entrepreneurship and leading edge brand and experiential activation. Great team player and very personable. Listens well and is empathetic and has high EQ. Well versed on navigating tricky briefs and organisational hierarchies and strong on digital and social as well as insights and analytics. If you need support on a project, call him!”
Fiona Curtin, Planning & Comms Director, Jameson
