hey, i’m a freelance strategist and writer working in sports marketing.

I have over 15 years experience working with global brands you’ll have heard of and bring a strategic and creative mindset to my work.

as a freelance strategist i help organisations better understand how they can show up and connect meaningfully with fans. here’s my portfolio.

i also write about sports marketing at vivrant, a site i set up to explore topics like fandom, athlete-led media, sports storytelling and the future of sport.