hey, i’m a strategist and writer working at the intersection of brands and culture

I have over 15 years experience working with global brands you’ll have heard of and bring a strategic and creative mindset to my work.

As a freelance strategist i help brands better understand culture and how they can show up and participate in the right way.

I also write about culture at vivrant, a site i set up to explore topics like cultural relevance, subcultures in the age of algorithms and identity.